SNAKE1NTHE3Y3 is a genderless contemporary jewellery band founded by Puyu Liang in 2021. Their name is from a metaphor tale - "Snake-in-the-eye", an image of ouroboros marking the eye. It represents creating unusual, subtle and eternal artisan works for the brand.

Puyu graduated from the London College of Fashion, which impacted her insight into jewellery design. She decided to pursue her artistic dreams and create more artwork by living in the UK and studying at the Royal College of Art for her master's degree.